The team
The people writing SaaS Rankly
Five practitioners, one editorial line. Everything here is written by someone who has done the work on a real SaaS site, and every post carries the name of the person who wrote it.
Who writes what
Each of us owns a part of the site. Click a name to see everything that person has written.
Umaira Liaquat
Content and keyword research
Picks the queries and writes the briefs. Kills the ones that cannot win.
Hamza Ali Siddiqui
Founder and editor
Founded SaaS Rankly. Sets the editorial line and reads every piece before it ships.
Muhammad Reyan Nizami
Technical SEO
Indexing, crawling, canonicals and the template bugs that hide half a site.
Laiba Yousaf
Analytics and reporting
Search Console and GA4. Argues for cutting rows from a report, not adding them.
Suhaira Shafqat
AI search and link building
How SaaS brands show up in AI answers, and the slow side of link acquisition.
How we work
The short version. The full policy is on our editorial standards page.
Real bylines
The person named on a post is the person responsible for it, and their author archive lists everything they have written. We do not publish under invented personas.
Examples are labelled
Worked examples are usually illustrative and the post says so. We never present a made-up number as something we measured on a client site.
Numbers carry dates
Prices, volumes and study results are quoted with a date attached, because those go stale much faster than the advice around them.
One editor
Everything goes past Hamza before it publishes. If a post argues a position you disagree with, there is a single person to argue with.
Want us to look at your site?
Tell us the query you want to win and we will tell you honestly whether the page can get there.