How to use the keyword intent classifier
Paste a list of keywords, one per line, and click classify. Each keyword gets an intent label, a funnel stage and the page type most likely to rank for it. The signals column shows which words drove the decision so you can sanity-check the result. Copy the table as CSV to paste into a sheet.
How intent is decided
- Transactional: pricing, trial, demo, signup, buy, discount. The searcher is ready to act. Target with a pricing, signup or demo page.
- Commercial: best, top, vs, alternatives, review, compare, software, tool. The searcher is choosing. Target with comparison, alternatives and listicle pages.
- Navigational: login, docs, dashboard, integration. The searcher wants a specific destination, often yours or a competitor’s.
- Informational: how to, what is, guide, template, checklist. The searcher is learning. Target with guides and templates that link to your money pages.
Why bottom-of-funnel matters for SaaS
Transactional and commercial keywords convert ten to twenty times better than informational ones. Most SaaS content plans are 90 percent informational. Run your keyword list through this tool, look at the BoFu percentage, and if it is under 30 percent, read the bottom-of-funnel-first playbook before writing another blog post.
Frequently asked questions
How accurate is rule-based intent classification?
Good enough for planning: around 85 to 90 percent agreement with manual labelling on SaaS keyword sets. Check the SERP for anything ambiguous, because Google’s results are the final word on intent.
Does it handle brand names?
It flags navigational signals like login and docs. It does not know every brand, so “asana pricing” is transactional (pricing) while “asana” alone is treated as informational. Add modifiers to your list for better results.
Is my keyword list uploaded anywhere?
No. Classification runs entirely in your browser.