Monthly SEO investment
Content, links, tools, freelancers and the share of salaries that goes to SEO.
Current monthly organic visits
Expected organic visits after 12 months
Use your forecast or a competitor that is 12 months ahead of you. Growth ramps up gradually, not on day one.
Visit to signup rate (%)
Free trial or freemium signups per 100 organic visits. Most SaaS sit between 1 and 3.
Signup to paid rate (%)
Trial to paid is usually 15 to 30, freemium to paid 3 to 8.
Average revenue per account, per month
Monthly customer churn (%)
Gross margin (%)
Scenario
Conservative (60% of the traffic target)
Expected (100%)
Aggressive (140%)
12-month ROI
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24-month ROI
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Break-even month
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Customers won (12 mo)
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Organic MRR at month 12
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Total cost (12 mo)
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Gross profit (12 mo)
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SEO CAC vs LTV
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Copy results
SEO ROI Calculator for SaaS
Free tools by SaaS Rankly →