Monthly recurring revenue (MRR)
Total MRR at the start of the month, in your currency.
Paying customers
Customers lost this month
Cancellations, not downgrades.
Gross margin (%)
Customer acquisition cost (CAC)
Sales + marketing spend divided by new customers won.
Monthly expansion revenue (%)
Upgrades and add-ons as a share of MRR. Leave 0 if unsure.
Monthly churn
–
Annual churn
–
Net revenue churn
–
Avg. customer lifetime
–
ARPU (monthly)
–
Customer LTV
–
LTV : CAC
–
CAC payback
–
Copy results
SaaS Churn & LTV Calculator
Free tools by SaaS Rankly →